Why do I need the TCF 2.0?

From 15th August 2020, vendors who have committed themselves to the framework will request consent from users to further process their data and/or to run advertising in the form of an IAB TC string which can only be created by an IAB-certified Consent Management Platform (CMP).  The CMP in use by publishers who have activated TCF 2.0 will not block any vendors who have committed themselves to TCF 2.0. The information on whether or not the vendors may use the personal data which has been received is available in the TC string. The vendors are themselves responsible for ceasing the use of personal data if the user has not granted consent.

Do you need further help?

How can I get help with questions on the Usercentrics CMP?