What is the TCF?

The “Transparency and Consent Framework (TCF)” of the International Advertising Bureau Europe (IAB) is a technical standard spanning multiple sectors for the retrieval and transfer of a user’s consent signals between publishers and third party providers who have committed themselves to the framework (e.g. Google, Criteo, Quantcast or Taboola). The framework thereby establishes a “common language” on whose basis all participants in the advertising value chain can communicate, and which enables marketing to be conducted legally in the future via these channels.

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