Usercentrics - PUBLIC

Guidelines of the Transparency and Consent Framework v2.2

Owned by sharon.borensztein (Unlicensed)
Last updated: Dec 11, 2024 by Aliaksandra Piotukh
1 min read

Google uses the IAB Europe Transparency & Consent Framework and adheres to its specifications and guidelines. Google acts as a seller in relation to the advertising products listed below and as a consent management platform within the framework.

Their seller identification number is 755 (vendor Google Advertising Products).

Their consent management platform identification number is 300.

The Google advertising products integrated with the Transparency & Consent Framework v2 are:

  • Ad Manager und Authorized Buyers (including Open Bidding)

  • AdSense

  • AdMob

  • Display & Video 360 on properties integrated in TCF v2.2

  • Search Ads 360 on properties integrated in TCF v2.2

  • Campaign Manager on properties integrated in TCF v2.2

  • Google Ads on properties integrated in TCF v2.2

  • YouTube Player for Publishers on properties integrated in TCF v2.2

  • Advertising functions of Google Analytics on properties integrated in TCF v2.2

  • Note: The Google Analytics website measurement service is not part of our TCF v2.2 integration.

For more information on the IAB Europe Transparency & Consent Framework, see https://iabeurope.eu/transparency-consent-framework/.

Source: https://privacy.google.com/businesses/TCFv2policies/

Do you need further help?

How can I get help with questions on the Usercentrics CMP?

 

 

Usercentrics - PUBLIC