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Guidelines of the Transparency and Consent Framework v2.0

Owned by sharon.borensztein (Unlicensed)
Jan 26, 2021
1 min read

Google uses the IAB Europe Transparency & Consent Framework and adheres to its specifications and guidelines. Google acts as a seller in relation to the advertising products listed below and as a consent management platform (Funding Choices) within the framework.

Their seller identification number is 755.

Their consent management platform identification number is 300.

The Google advertising products integrated with the Transparency & Consent Framework v2 are:

  • Ad Manager und Authorized Buyers (including Open Bidding)

  • AdSense

  • AdMob

  • Display & Video 360 on properties integrated in TCF v2

  • Search Ads 360 on properties integrated in TCF v2

  • Campaign Manager on properties integrated in TCF v2

  • Google Ads on properties integrated in TCF v2

  • YouTube Player for Publishers on properties integrated in TCF v2

  • Advertising functions of Google Analytics on properties integrated in TCF v2.

  • Note: The Google Analytics website measurement service is not part of our TCF v2 integration.

For more information on the IAB Europe Transparency & Consent Framework, see https://iabeurope.eu/transparency-consent-framework/.

Source: https://privacy.google.com/businesses/TCFv2policies/

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