TCF & Google Consent Mode

As stated in our Google Consent Mode tech doc, “Google also supports the IAB's TCF framework with its ad systems. Consent Mode is meant to be used by advertisers not using a TCF CMP implementation. However, we also recommend implementing the Consent Mode default state into your website if you are using a TCF implementation. This recommendation is due to the fact that the necessary consent signals for ad_user_data and ad_personalization in some Google Tags cannot be guaranteed through the TCF API for now, owing to varying network loading times.”

That means we recommend following Step 1 of the documentation, even if you are using TCF.

Learn more about:

• The Transparency & Consent Framework

• TCF Purposes to Google Consent Mode storage types mapping (from Google)