Usercentrics - PUBLIC

TCF & Google Consent Mode

Owned by sascha.brian
Last updated: Sept 17, 2024
1 min read

Usercentrics Web TCF CMP

As stated in our Google Consent Mode tech doc, for TCF CMPs (if youā€™re working with Google) we also recommend you:

  1. Follow Step 1 of the documentation to set default consent states in the Google Consent Mode context

  2. Activate Advertiser Consent Mode in the Admin Interface of your TCF CMP configuration / SettingID under Configuration ā†’ CMP Settings tab ā†’ Advertiser Consent Mode, if youā€™d like Google to infer consent for ad_storage, ad_user_data and ad_personalization based on its TCF Purposes ā†’ Google Consent Mode storage types mapping (details from Google).

    Bildschirmfoto 2024-09-17 um 13.47.06.png

  3. Add TCF Vendor 755 (Google Advertising Products) to your TCF CMP configuration / SettingID in the Admin Interface under Service Settings ā†’ Global Vendor List tab.

    Bildschirmfoto 2024-09-17 um 13.52.06.png

Usercentrics Mobile Apps / Games TCF CMP

If youā€™re using our Apps SDK (for native apps) or Unity SDK (mobile games), we recommend reading the associated technical documentation and following it closely to use Google Consent Mode in an app-specific context with your TCF CMP:

Usercentrics - PUBLIC