Google uses the IAB Europe Transparency & Consent Framework and adheres to its specifications and guidelines. Google acts as a seller in relation to the advertising products listed below and as a consent management platform (Funding Choices) within the framework.
Their seller identification number is 755.
Their consent management platform identification number is 300.
The Google advertising products integrated with the Transparency & Consent Framework v2 are:
Ad Manager und Authorized Buyers (including Open Bidding)
AdSense
AdMob
Display & Video 360 on properties integrated in TCF v2
Search Ads 360 on properties integrated in TCF v2
Campaign Manager on properties integrated in TCF v2
Google Ads on properties integrated in TCF v2
YouTube Player for Publishers on properties integrated in TCF v2
Advertising functions of Google Analytics on properties integrated in TCF v2.
Note: The Google Analytics website measurement service is not part of our TCF v2 integration.
For more information on the IAB Europe Transparency & Consent Framework, see https://iabeurope.eu/transparency-consent-framework/.