Google uses the IAB Europe Transparency & Consent Framework and adheres to its specifications and guidelines. Google acts as a seller in relation to the advertising products listed below and as a consent management platform (Funding Choices) within the framework.
Their seller identification number is 755 (vendor Google Advertising Products).
Their consent management platform identification number is 300.
...
Ad Manager und Authorized Buyers (including Open Bidding)
AdSense
AdMob
Display & Video 360 on properties integrated in TCF v2.2
Search Ads 360 on properties integrated in TCF v2.2
Campaign Manager on properties integrated in TCF v2.2
Google Ads on properties integrated in TCF v2.2
YouTube Player for Publishers on properties integrated in TCF v2.2
Advertising functions of Google Analytics on properties integrated in TCF v2.2
Note: The Google Analytics website measurement service is not part of our TCF v2.2 integration.
For more information on the IAB Europe Transparency & Consent Framework, see https://iabeurope.eu/transparency-consent-framework/.
Source: https://privacy.google.com/businesses/TCFv2policies/
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