Illustrations

Illustrations help convey complex ideas in a simple way. They should be meaningful and reflect a user's context and emotional state.

To use our illustrations please visit our DS • Foundation in figma via link to figma

The role of illustrations

Illustration is a key element of the brand system.

Our illustrations range from detailed hero images down to in-product spot images with a consistent narrative used throughout. This is accomplished through shape, color, softness, and curves to achieve an inviting, engaging experience.

Illustrations can:

• make complex ideas more accessible

• represent our brand - personality, voice, and platform - in an efficient and clear way

• scale up or down depending on the context

• affect tone and speak directly to users depending on the job to be done and the user's emotional state

• help to tell stories and thoughtfully convey ideas - they should not be used as decoration or without consideration

When to use illustration in marketing

We use illustration across marketing touchpoints to support a cohesive, clear, and consistent story from start to finish. It's almost always used to support copy, and should never distract or overshadow the key message. Illustration plays a more prominent role in marketing than in product in order to help tell stories, and is most commonly used in the following places:

• websites, landing pages, microsites, service sites

• presentations

• demand generation assets (banner ads, etc)

• email

• social media

• infographic

• swag