Color

Color distinguishes our brand and helps us create consistent experiences across products.

Current palette

Open

NAME

UC Dark Blue

HEX

#0045A5

RGB

0, 9, 165

CMYK

C100 M83 Y0 K0

Open

NAME

UC Blue

HEX

#0096FF

RGB

204, 218, 237

CMYK

C100 M41 Y0 K0

Primary palette (Not Ready!)

IN PROGRESS

Our primary palette is comprised of neutrals, white, and blue to bring boldness to our brand and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits. We pepper warmer, secondary palette colors throughout to soften the experience and to impart confidence and optimism.

We use blue (B400) for primary actions, buttons, text links, for indicating progress and representing authentication. Neutral (N800) is used primarily for body text and headings, and white (N0) is used for page backgrounds.

Extended palette NOT READY

The extended palette consists of all the useable tints and shades of each color in the palette. They are all numbered for easy reference. Usage of these colors varies depending on the touch point, but they come in handy for illustrations and components in product.

Dark Blue

Dark Blue’s is used to help us reinforce our presence and unify our touchpoints from marketing to product. It's sharp and clear, making it bold and optimistic, while at the same time it's soft and inviting, paying homage to the practical, human origins of Usercentrics. It is at the heart of every communication and should be used intentionally but sparingly. As with all colors in the palette, you should be mindful of the color values provided in these guidelines. When used appropriately and accurately, the colors have an incredible impact.

IN PROGRESS

Light Blue

Light Blue's have varying degrees of saturation that allow for the appropriate level of warmth across marketing and product. Typically they are used for text and subtle backgrounds when we don't want to draw too much attention to a particular touchpoint or convey information such as "to do" or "disabled".

IN PROGRESS

Neutrals

Neutrals have varying degrees of saturation that allow for the appropriate level of warmth across marketing and product. Typically they are used for text and subtle backgrounds when we don't want to draw too much attention to a particular touchpoint or convey information such as "to do" or "disabled".

IN PROGRESS

Orange

Orange is used to help us reinforce our presence and unify our touchpoints from marketing to product. It's sharp and clear, making it bold and optimistic, while at the same time it's soft and inviting, paying homage to the practical, human origins of Usercentrics. It is at the heart of every communication and should be used intentionally but sparingly. As with all colors in the palette, you should be mindful of the color values provided in these guidelines. When used appropriately and accurately, the colors have an incredible impact.

IN PROGRESS

Semantic color

The following guidelines outline when to use colors in product. Semantic color helps users find people, identify status, see actions, locate help, and understand next steps. The consistent use of color keeps cognitive load low and makes for a unified and engaging user experience.