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  1. The CMP then operates independently of the Tag Manager. From a legal point of view it is an interesting aspect, as the CMP falls under a separate legal basis.

  2. Embeddings and iFrames can also be controlled directly when implemented locally (Usercentrics Privacy Smart BlockerData Protector)

  3. Some browsers and AdBlockers block the Google Tag Manager, hence the CMP would be blocked as well if implemented in the Tag Manager.

  4. Through the use of direct integration, it is possible to avoid any race conditions that may occur in the Tag Manager.

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