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Introduction
In today’s evolving privacy landscape, companies are taking control over user data to address user privacy needs while moving their business forward. More and more companies are storing first party user data on their servers, often turning to solutions such as Customer Data Platforms (CDP) running in their cloud. Understanding user consent is critical in ensuring data is managed in a manner that is consistent with user expectations and compliant with regulation. Companies storing first party data should ensure their solutions can integrate with their Consent Management Platform (CMP).
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