Create, define, deliver faster
Use Usercentrics' end-to-end design language to create simple, intuitive and beautiful experiences.
Brand
Our brand reflects who we are and how we want our users to feel when they use our products.Explore our brand →
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Mission
Being part of Usercentrics means to stand completely behind our mission and to support it.Our mission →
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Personality
Our personality expresses our values and defines how we want to shape our external communication.Our personality →
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Promise
Ourpromise articulates how we deliver on our mission, and reflects the value proposition we offer customers.Our promise →
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Values
Our values reflect the spirit with which we works to fulfill our promise.Our values →
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Foundations
Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences.
Logos
Our brand and product logos are clear, impactful and recognizable.
Colors
Color distinguishes our brand and helps us create consistent experiences across products.
Typography
Typography is our system of fonts which represent our brand in all marketing communication.
Iconography
Icons are visual representations of commands, devices, directories, or common actions.
Illustrations
Illustrations help convey complex ideas in a simple way. They should be meaningful and reflect a user's context and emotional state.
Grid
Illustrations help convey complex ideas in a simple way. They should be meaningful and reflect a user's context and emotional state.
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Accessibility
Accessible design lets people all abilities interact with, understand and navigate our products.
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Content
Our content guidance covers our voice and tone, and the mechanics of our grammar and style.
Voice and tone principles
The principles behind using the Usercentrics voice and tone guidelines./wiki/spaces/DES/pages/1223720978
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Writing style
The Usercentrics writing style reflects our core company values, company mission, design principles, and our voice and tone.
/wiki/spaces/DES/pages/1222901806
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Language and grammar
Use conventions to make your writing clear, consistent, and localizable./wiki/spaces/DES/pages/1222967352
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Inclusive language
Inclusive language is free from words, phrases, or tones that reflect prejudiced, stereotyped or discriminatory views of particular people.
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Messaging guidelines
Use these guidelines as a source of truth, for best practices and patterns when writing messages.
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Error Messaging guidelines
Use these guidelines to make error messages clearly visible, reduce the work required to fix the problem, and educate users along the way.
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Ressources
Our content guidance covers our voice and tone, and the mechanics of our grammar and style.
Figma library
Our Figma libraries contain the latest foundations, components, and patterns for designing and building Usercentrics products.
Fonts
Our fonts are part of our system of communication. Each font conveys the appropriate sentiment to assist our users through each stage of their journey.
Illustration library
Illustrations help convey complex ideas in a simple way. They should be meaningful and reflect a user's context and emotional state.
Logo library
Usercentrics’s official logos and lockups for all programs, properties, and products.
Presentation kit
Usercentrics’s official presentation kit for all kinds of presentations to internal and external audiences. /wiki/spaces/DES/pages/1241514004
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Templates
Usercentrics’s official templates for all kinds of actions around marketing, sales and organizational./wiki/spaces/DES/pages/1231978717
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