Design Guidelines

Our design guidelines needed to create engaging layouts but also to stay on brand regardless of the content.

Our brand and product logos are clear, impactful and recognizable. All carry our simple blue and white color palette with design variations.

Color distinguishes our brand and helps us create consistent experiences across products.

Typography is our system of fonts. Each font conveys the appropriate sentiment to assist our users through each stage of their journey.

Icons are visual representations of commands, devices, directories, or common actions.

Illustrations help convey complex ideas in a simple way. They should be meaningful and reflect a user's context and emotional state.

Usercentrics Design