Why should I uncheck the option ‘Limit tracking for customers in Europe’ in Shopify?

Usercentrics’ understanding is that Shopify came up with Customer Privacy API as a response to the GDPR, to support non-granular consent collection. For more information on Customer Privacy API, visit: https://shopify.dev/docs/themes/consent-tracking-api.

Despite this API being a step in the right direction, Shopify merchants’ website visitors currently cannot opt in to or opt out from individual technologies. If consent is given, then Shopify executes tracking scripts for Google Analytics, Facebook, and potentially more technologies.

To enable compliant consent collection for all Shopify merchants, Usercentrics has decided against the use of the API for its Cookie Manager app for Shopify. For now, Usercentrics explicitly encourages Shopify merchants to deactivate the Only EU option in Shopify and to uncheck the option to Limit tracking for customers in Europe (Online Stores → Preferences → Customer privacy). This ensures that Shopify merchants’ third-party technologies can be individually blocked and unblocked by Usercentrics' Smart Data Protector, per GDPR requirements.

If you want to see other FAQs related to Usercentrics' Cookie Manager app for Shopify, please click here.

Do you need further help?

You are welcome to contact latori@usercentrics.com for Usercentrics Cookie Manager app-related questions at any time.