Usercentrics - PUBLIC

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Advance Consent Mode (GCM) V2 :

  • User visits websites

  • Google tags will load

  • Consent banner will collect the consent status of the user and

  • Consent Mode will communicate it

User rejects

Google tags adjust

Tags will adjust their behaviour to respect the status received from each parameter.

Consent Mode detects user <– choice and communicate –> that choice to Google tags

User consents

Google tags behave as normal (firing)

Basic Consent Mode (GCM)

  • User visits websites

  • Google tags are blocked until consent is communicated via consent banner (CMP)

  • Consent banner appears

User rejects

  • Google tags stay blocked

  • Tags do not fire and no data is shared with Google.

<– Consent Mode –>

User consents

  • Consent Mode detects that user has consented and communicates it to Google tags

  • Google tags load

  • No labels

Usercentrics - PUBLIC