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Google tags are initially blocked until consent is granted.
Using the Usercentrics CMP, tags within the Google Tag Manager (GTM) will need to be triggered only when consent for the correlating Data Processing Service (DPS) is given.
How we recommend setting up variables & triggers for this purpose in the GTM is documented.
Alternatively to using our recommended variable & trigger setup that can fire specific tags based on the consent status of specific Data Processing Services (DPS) in the Usercentrics CMP Configuration / SettingID, there are also other options of handling the triggering of tags, f.ex.
Triggering tags based on the consent state(s) of Google Consent Mode storage types (i.e. ad_storage) is possible for individual tags. The following video outlines this method for setting up Basic Google Consent Mode in more detail:
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Third party templates may be used to “translate” the consent_status event of the Usercentrics CMP into signals for the Google Consent Mode storage types inside the GTM.
While these alternative approaches are possible to set up in connection with the Usercentrics CMP, they are not part of the generally recommended setup. They often require the assistance of a GTM expert.
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