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A decrease in GA4 data may occur, but there are ways to improve that and potentially even surpass what you’re used to thanks to the option of Advanced Google Consent Mode, as outlined above. 🍀
Your company many may need to obtain end-user consent for the collection and use of customers' or users' personal data. Or you may need to ensure that users can opt out of data processing for various purposes. Data privacy regulations and business requirements for privacy and consent continue to expand globally. Google might require you to use Google Consent Mode, and different jurisdictions might require consent due to their legal frameworks on data privacy. With the Usercentrics CMP, you can meet these requirements reliably while demonstrating respect for data privacy and user rights to build trust.