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Feature | Basic consent mode | Advanced consent mode |
|---|---|---|
Tag loading | Blocked until user interaction with a consent banner. | Loads with defaults set to denied, unless configured otherwise. |
Data transmission | No data is sent before a user consents - not even the default consent status. | When consent is denied, consent state and cookieless pings are sent. |
Consent states | Set after user interaction. | Defaults set to denied, unless configured otherwise; updates based on user choice. |
Tag behavior after user interaction | Loads and executes consent mode APIs only when a user grants consent. | Adjusts tag behavior based on user consent choice. |
Conversion modeling | General model (less detailed modeling). | Advertiser-specific model (more detailed modeling). |
Advanced vs Basic Google Consent Mode (GCM) - Overview
The following overview graphic will help you get a quick overview of the differences between Advanced and Basic GCM.
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In the sections below, you’ll find more details on setting them up with the Usercentrics CMP.
Basic Google Consent Mode
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