Advance Consent Mode (GCM) V2 :
User visits websites
Google tags will load
Consent banner will collect the consent status of the user and
Consent Mode will communicate it
User rejects Google tags adjust With an advanced implementation of consent mode, tags Tags will adjust their behaviour to respect the status received from each parameter. | Consent Mode detects user <– choice and communicate –> that choice to Google tags | User consents Google tags behave as normal (firing) |
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Basic Consent Mode (GCM)
User visits websites
Google tags are blocked until consent is communicated via consent banner (CMP)
Consent banner appears
User rejects
| <– Consent Mode –> | User consents
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